How to secure larger gifts from older donors this Giving Season

More than 1 in 6 Americans are aged 65 or older, and they account for over half of all charitable dollars given in the US. Nonprofits who aren’t actively asking their older supporters for non-cash contributions are missing out on transformational gifts and will leave money on the table during 2023's Giving Season.

As the philanthropic landscape continues to evolve, with a growing emphasis on digital giving and recent tax changes enacted by Congress, development teams can’t rely on an outdated approach when engaging with older donors this year-end.

Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn how to effectively engage with older donors during end-of-year 2023 and easy strategies for securing major gifts from this cohort.

In this webinar, we covered:

• Trends shaping giving behavior in 2023
• The most tax-savvy gifts for older donors
• Strategies to maximize end-of-year giving