Ask the Experts: Behind the scenes of successful Make-A-Will Month campaigns

What makes a Make-A-Will Month campaign actually work? 

Not just "good enough" but the kind that drives real legacy commitments and leaves your team feeling like it was worth the effort. Make-A-Will Month is a nationwide planned giving campaign, and the single biggest opportunity for legacy giving of the year.  

Watch Patrick Schmitt, co-CEO of FreeWill, in a behind-the-scenes conversation about what actually works in August, drawn from thousands of nonprofit campaigns across the country.

Our expert panelists dig into the full campaign arc: from early planning and audience targeting to the messages that resonate, the promotions that cut through, and the follow-up that actually converts interest into gifts.

In this webinar, we covered:

• How to set yourself up for success before the month begins
• Promotion and messaging tactics that cut through
• Post-campaign follow-up to keep the momentum going after August

Don't miss our next "Ask the Experts" webinar! Sign up for "Ask the Experts: The best fundraising strategies for faith-based nonprofits in 2026" here.