Amplify your marketing strategy with Planned Giving Microsites

Built with a modern, user-friendly design, and grounded in years of experimentation on donor-centric messaging, each site inspires trust and drives giving. We’ll build the site, tailor it to your brand, and directly integrate your FreeWill products or other tools you’ve invested in, so your donors can learn and give, all in one place!

Planned Giving Websites

Planned Giving Microsites by FreeWill

Created for busy fundraisers, Planned Giving Microsites serve as both a reliable resource for donors, as well as your team. Our in-house legal, fundraising and design experts act as extensions of your team, so you can focus on speaking directly with donors and accomplishing your mission.

See what all of the buzz is about!

Explore our interactive demo to learn how you can tailor a site to your organization’s visual identity and strategic needs.

Inspire your donors with more ways to give!

Inspire your donors with more ways to give!

Each site is built to establish trust with your donors, and increase their comfort in giving beyond cash. We've made finding information about additional ways to give easy, with streamlined navigation and clear calls to action. Each planned giving site focuses on the information that matters most, and provides seamless direct integrations to any tool you choose (including our own!).

Built with your donors in mind

All our solutions are designed to meet donors where they are, no matter their life stage, income bracket, or propensity to give. We’ve distilled complex topics into simple, action-oriented messages, influenced by Dr. Russell James’ research and years of validated best practices gleaned from our work with thousands of nonprofits.

Built with your donors in mind

Trusted by the smartest minds in planned & major giving

From a web management and marketing standpoint, the visuals are much stronger than our previous site. I love how the content is displayed, it’s robust and appealing. Our entire team is so thrilled with the site! We look forward to pushing out the planned giving message to more people, all thanks to FreeWill.

Madison Webb
Marketing Director, National Museum of Wildlife Art

I like that with FreeWill’s Planned Giving Websites, there aren’t a lot of rabbit holes to go down. When you are looking for info on a specific gift, it’s easy to find, and the design is clean and contemporary. Our previous design had a lot of redundancy, so we appreciate the simplicity.

Katie McDevitt
Major Gifts Officer, Humane Society of Pikes Peak Region

Let’s start a conversation!

If you work for a nonprofit organization and would like to learn more about FreeWill's Planned Giving Microsites or other solutions, please get in touch with our team by filling out this form.

One of our team members will reach out to you in the next couple of days to learn more about how we can help and also to schedule a time to show you how our products work.

In the meantime, feel free to review some resources our partners have found interesting:

Nonprofit Inquiry Form