New research: Planned giving trends for 2027

With the Great Wealth Transfer underway, the estate plans donors make today will shape nonprofit revenue for years to come.

So which donors are leaving legacy gifts, and what’s changing in how they plan? And where should your team focus its planned giving efforts next?

Join Patrick Schmitt, co-CEO of FreeWill, in this new webinar focused on the key findings from FreeWill’s upcoming 2026 Planned Giving Report and what they mean for your fundraising strategy.

In this webinar, we'll cover:

• New data from FreeWill’s 2026 Planned Giving Report
• How planned giving has shifted over the past year
• Who’s making legacy gifts today, by age and other demographics
• Practical strategies to grow planned giving in the year ahead