Smart Giving Suite
Non-cash giving tools designed to scale nonprofit donations
Non-cash giving tools designed to scale nonprofit donations
Did you know that when nonprofits focus on growing non-cash gifts, they grow 6x faster? FreeWill's Smart Giving Suite includes powerful fundraising tools for nonprofits, enabling them to accept and process non-cash donations, including donor-advised funds (DAFs), stocks & securities, qualified charitable distributions (QCDs), and cryptocurrency.
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Our partnership with FreeWill benefits donors because it provides a simple way for them to give stock or from their Donor-Advised Fund, so we’re doing something that makes donors’ lives easier.
Barbara Evans, Associate Executive Director of Institutional Advancement, Communication & External Relations, City College of New York
Since partnering with FreeWill
$1.5M
in real-time, non-cash gifts
Non-cash gifts you can accept with the Smart Giving Suite
Donor-Advised Funds
Empower supporters to effortlessly make DAF grants, especially since DAFs make up nearly a fifth of individual giving.
Stocks & Securities
Seamlessly accept stocks, ETFs, and other gifts of security with automated liquidation.
Qualified Charitable Distributions
Make it easy for your supporters aged 70.5 or older to donate from their IRAs.
Crypto
Unlock transformational gifts by making it easy to donate crypto—no crypto wallet required.
Capture donor generosity across all stages of life
FreeWill’s Smart Giving Suite helps nonprofits provide non-cash giving options for every donor demographic and life stage:
- Younger & tech-savvy donors (crypto): Engages digital-native donors with frictionless cryptocurrency giving and automated liquidation.
- Mid-career & high-net-worth donors (stocks & DAFs): Enables donors to give appreciated stocks, bonds, and DAF grants to avoid capital gains taxes.
- Older supporters (QCDs): Simplifies qualified charitable distributions directly from IRAs to satisfy required minimum distributions tax-free.
How FreeWill helps you unlock non-cash generosity
With the Smart Giving Suite, your nonprofit can empower its donors to give according to their unique preferences. Match your supporters’ moment of intent with seamless donation tools that simplify processing and liquidation.
1. Custom intake widgets & branded websites
Embed custom widgets and create co-branded websites that give supporters simple, self-service tools for DAFs, stocks, QCDs, and cryptocurrency.
2. Automated stock & crypto liquidation
FreeWill automatically liquidates gifted stocks and cryptocurrency, so your organization receives direct net cash proceeds. This eliminates market risk and the need to maintain a brokerage account or crypto wallet.
3. Real-time donor analytics & campaign strategy
Track non-cash gift activity with real-time reporting and analytics, and scale donor outreach using custom marketing toolkits and dedicated strategist support.
How NOCO Humane raises more non-cash gifts with FreeWill
Learn how the Smart Giving Suite helps NOCO Humane educate their donors about non-cash giving vehicles and raise more for their mission.
Explore non-cash giving solutions for specific missions
What to expect when partnering with FreeWill
Whether you are a grassroots nonprofit or a national organization, partnering with FreeWill provides both the software to accept and liquidate non-cash gifts and the dedicated strategic support, campaign toolkits, and team training needed to grow your program.
Technology
Comprehensive suite of non-cash giving: Donor-Advised Funds, Stocks & Securities, Qualified Charitable Distributions, Cryptocurrency
Stock liquidation (1% transaction fee, capped at $1,000 per transaction)
Crypto Liquidation (0% transaction fee)
Full, unlimited access to FreeWill Portal
Custom sites and widgets
Services
Dedicated FreeWill Strategist
Content to match your unique voice and style
Exclusive best practices and campaign toolkits
Training for your staff and donors to better understand the benefits of each giving vehicle
Access to latest fundraising trends and industry reports
Non-cash giving FAQ
What giving vehicles does the FreeWill Smart Giving Suite include?
The Smart Giving Suite provides an all-in-one platform to accept and process non-cash gifts, including Donor-Advised Funds, appreciated stocks and securities, Qualified Charitable Distributions from IRAs, and cryptocurrency.
Does our nonprofit need a brokerage account or crypto wallet to accept non-cash gifts?
No, while you would normally need these, FreeWill handles the processing and automated liquidation of gifted stocks, bonds, ETFs, and cryptocurrency. Net cash proceeds are transferred directly to your organization’s bank account, eliminating market risk and removing the need to set up or manage a brokerage account or digital crypto wallet.
What are the transaction fees for liquidating stock and cryptocurrency donations?
Stock liquidations incur a 1% transaction fee, capped at $1,000 per transaction. Cryptocurrency liquidations incur a 0% transaction fee.
How are FreeWill’s tools integrated into our website?
FreeWill provides embeddable intake widgets and custom landing pages that match your organization’s branding. Setup is lightweight and requires no complex IT infrastructure or custom development.
What strategic support is included with the Smart Giving Suite?
Partnerships include a dedicated FreeWill Strategist who provides custom marketing assets, donor campaign toolkits, staff training, and benchmark insights to help your team market non-cash giving options effectively throughout the year.
Start raising non-cash gifts with FreeWill.
Ready to see how FreeWill simplifies non-cash giving for your organization? Complete the form below to schedule a personalized walkthrough of the Smart Giving Suite. You'll be directed to a calendar to pick a time that works best for you.
See how FreeWill can help