Gifts of stock made seamless with FreeWill
Make it easy for your donors to support your mission with tax-advantageous methods of giving like stocks, ETFs, bonds, and other securities.
How it works with FreeWill
FreeWill brings your stock strategy into the digital age.
Drive more gifts
Our Partner Success team provides a data-tested plan to help your supporters consider donating appreciated assets.
Make it easy for donors
Donors can use FreeWill’s intuitive tool to gift stock anytime and anywhere.
Improve visibility and stewardship
You won’t need to rely on tedious detective work just to identify, approve, and accept gifts of securities.
Automatically liquidate assets
We immediately liquidate gifts of security so that you can receive the net cash proceeds. No brokers needed.
Drive bigger gifts
Stock giving benefits donors and nonprofits alike. Donors can get tax benefits from donating their appreciated assets. On average, stock gifts to nonprofits are 100X larger than cash gifts.
Focus on the impact, not the administrative hassle
With automatic liquidation, eliminate the time spent triaging across your finance, development, and brokerage firm just to reconcile and accept a gift. Or, don’t miss out on a stock gift just because you don’t have the staff or the brokerage in place to process it.
Drive strategy forward with data on stock gifts
Data is at the heart of every great fundraising campaign, and with FreeWill Portal, your organization can find actionable insights with data. Generate customizable reports, keep tabs on donor outreach, spot trends in gift value, volume, and site traffic — all through an intuitive, yet powerful, data dashboard.
Trusted by the smartest minds in planned & major giving
When we started marketing the FreeWill
Stock Tool, we saw an increase in gifts and inquiries. And we continue to see those spikes every time we market the FreeWill tools in our mailings, or with our email campaigns.
Greenpeace Fund
Let’s start a conversation!
If you work for a nonprofit organization and want to learn how FreeWill can support your mission, fill out the form on this page to book a meeting with our team. Once you submit the form, you’ll be directed to a calendar where you can choose a time that works best for you.
In the meantime, feel free to review some resources our partners have found interesting: