Nonprofit strategy & content for legacy and non-cash giving
FreeWill pairs your nonprofit development team with a dedicated strategist, expert copywriters, and former planned giving officers. We provide custom donor outreach campaigns, proven stewardship kits, and staff training to help you scale legacy gifts like bequests and non-cash gifts, such as QCDs and stock donations.
Our strategy and in-house content services
We partner with development teams of all sizes and stages to support your planned and non-cash giving programs.
Dedicated FreeWill Strategist: Increase donor engagement with strategic insights tailored to your nonprofit’s planned and non-cash giving programs.
Custom Donor Content: Inspire and educate your supporters with appeals, email sequences, and web copy crafted by in-house copywriters to reflect your brand voice.
Proven Campaign Kits: Receive exclusive best practices and field-tested campaign tips, created by FreeWill’s Content Team, focused on high-volume giving windows such as Make-A-Will Month.
Proven partner results in legacy and non-cash giving
$151.1M
committed to FreeWill partners during 2025’s Make-A-Will Month
2.5X
more gifts raised by our partners who sent outreach
$89.3M
raised by partners who sent FreeWill-drafted outreach during MAWM 2025
Exclusive training and resources led by nonprofit veterans
Live and On-Demand Training: Navigate the complex world of non-cash giving with access to live and recorded training sessions, our exclusive partner newsletter, stewardship tips, and more.
Marketing Library & Industry Data: Supplement your custom content with a resource bank of marketing tips, data-backed best-practice guides, and industry reports.
The FreeWill team has decades of nonprofit experience
Our partner success team includes advancement leadership, planned giving professionals, and frontline fundraisers who have worked at leading nonprofit institutions like Teach for America, Make-A-Wish, Girl Scouts, and many more.
Some of our dedicated legacy and non-cash giving experts
Kyle Layne
Former Development Officer, Major Gifts
Carnegie Endowment for International Peace
Lauren Winther-Hansen
Former Associate Director of Planned Giving
Chesapeake Bay Foundation
Nicole Walton
Former Director of Planned Giving
Make-A-Wish® America
How the American Heart Association found a fundraising community with FreeWill
Beyond technology, FreeWill provides organizations like the American Heart Association with hands-on development resources, including regular strategy webinars, training sessions, and access to a shared network of nonprofit fundraisers.
Our team is dedicated to your nonprofit’s fundraising success
Our team shares the values of focus, kindness and joy – and we extend this to every amazing organization that we work with.
Jenny & Patrick
Co-CEOs
Co-CEOs
I know first-hand that nonprofits are often overwhelmed and under-resourced. Helping organizations more easily embrace new technologies and grow their fundraising is not just a profession; it’s my mission!
Lauren Winther-Hansen
Nonprofit Training Lead
Nonprofit Training Lead
Industry reports and planned giving insights
Explore FreeWill’s educational webinars, peer success stories, and annual research reports to guide your team through planned giving benchmarks, non-cash donation trends, and donor stewardship strategies.
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FAQs about FreeWill’s services
What services does FreeWill provide to nonprofits?
Think of FreeWill as an extension of your development team. We step in to do the heavy lifting—pairing your team with a dedicated fundraising strategist, writing custom appeals in your brand’s voice, and providing hands-on training so you can unlock high-impact legacy and non-cash gifts without burning out your staff.
Will FreeWill write fundraising content for our organization?
Yes. FreeWill’s in-house content team creates custom, brand-aligned donor outreach, such as email sequences, website copy, and direct mail appeals. Content is tailored to your organization’s voice and fundraising goals, helping you build on the trusted foundation you’ve already established with donors.
What types of gifts do FreeWill’s strategies help secure?
Our strategic services and resources focus on accelerating legacy commitments (such as bequests) and tax-advantaged non-cash donations, including stock transfers, Donor-Advised Fund (DAF) grants, and Qualified Charitable Distributions (QCDs). These are among the most impactful ways to diversify your revenue. After all, $62.19 billion was committed in bequests in 2025, QCDs jumped by 47%, and DAFs consistently make up 12-13% of all giving, representing incredible potential for your fundraising efforts.
Who makes up FreeWill’s partner success team?
Our partner success team is staffed by former advancement leaders, planned giving directors, and frontline fundraisers from leading institutions like Make-A-Wish, Teach for America, and the Chesapeake Bay Foundation. You can trust that your custom strategies and appeals are grounded in real-world experience.
Partner with FreeWill to accelerate your fundraising goals!
Connect with our team to explore how FreeWill helps nonprofits scale legacy and non-cash giving. Fill out the form below to schedule a meeting to discuss our giving tools and dedicated services. After you submit the form, you can choose a time that works best for you.
See how FreeWill can help