animal welfare
FreeWill for Animal Shelters and Rescues
Every month, donors using FreeWill commit more than $16.8 million to animal rescues and shelters. See how your organization can tap into their generosity.
FreeWill partners with animal organizations across the United States
Why FreeWill
$670M
total raised for animal organizations
$29.7K
average bequest left to animal organizations
2x
Pet owners are nearly 2x more likely to include a bequest than non-pet owners
How NOCO Humane grew their planned and non-cash giving with FreeWill
Hear why NOCO Humane recommends FreeWill to educate and engage donors and raise more tax-smart gifts.
Planned Giving Suite
Where there’s a will, there’s a way
Naming a beneficiary for pets in an estate plan is a critical, and often overlooked, way to protect animals. Help your community take care of their loved ones, including their furry family, with free online estate planning tools while gently nudging charitable giving.
Legacy Gifts
Solicit and accept gift commitments through wills, trusts, beneficiary designations, and gift intent forms.
Estate Planning Tools
Provide a comprehensive set of free and legally vetted estate planning tools to meet your supporters’ needs.
Featureships
Acquire new legacy donors by placing your mission front and center during the will-making process.
Smart Giving Suite
Make a bigger impact with our Smart Giving Suite
With 98% of all wealth held in non-cash assets like stocks and IRAs, you can empower your supporters to give generously in the ways that work best for them.
Donor-Advised Fund
Provide your supporters with an intuitive and effortless way to make Donor-Advised Fund grants.
Stocks & Securities
Seamlessly accept stocks, ETFs, bonds, and other gifts of security.
Qualified Charitable Distributions
Make it easy for your older supporters to donate from their IRAs.
Crypto
Unlock transformational gifts by simplifying the process of crypto giving.
Featureship
Drive new leads with a FreeWill Featureship
With a FreeWill Regional Featureship, place your animal organization front and center as will makers in your area are making decisions about their legacy.
Trusted by the smartest minds in planned & major giving
My biggest challenge is finding enough time to focus on planned giving to the degree that I would love to. And that’s where FreeWill comes in and provides a tremendous resource for us.
Eric Smith
Director, Strategy and Engagement
Muttville
Muttville
What you get with FreeWill
Best-in-class products
Our software is easy for both donors and nonprofits alike, helping you accelerate your planned and non-cash giving programs, while offering useful tools for your supporters.
Expert marketing strategy
Our partner success team will help you strategize, create content, expand your reach, and strengthen relationships with your supporters.
Powerful insights and analytics
Review and analyze your planned and non-cash gift data all in one place, so you can track gifts, spot trends, and optimize your campaigns.
Success stories from our partners
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Join rescues of all sizes
Every month, FreeWill helps animal nonprofits raise more than $16.8 million in planned and non-cash gift commitments. Join a growing community of animal organizations that already use FreeWill to unlock transformational gifts.
If you want to learn more about how FreeWill can support your mission, fill out the form on this page to book a meeting with our team. Once you submit the form, you’ll be directed to a calendar where you can choose a time that works best for you.
Nonprofit Inquiry Form