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Higher education

FreeWill for Higher Education Institutions

Steward your alumni and campus community by offering the best-in-class platform for planned and non-cash gifts.

FreeWill partners with higher education institutions of all sizes across the United States

Why FreeWill

total raised for higher education institutions
average bequest left to higher education institutions
raised daily for higher education institutions
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Success story

Educating donors of all ages on the importance of legacy giving

Read how Florida A&M University Foundation has raised over $1 million in legacy gifts by following FreeWill’s best practices for fundraising outreach and donor education.

Planned Giving Suite

Supporting education through planned giving

Naming one’s alma mater in their estate plan is an enduring act of support. Encourage legacy giving with FreeWill’s co-branded estate planning tools, data-backed outreach strategies and customized content to support the next generation of students. Discover additional bequest commitments from your community using our Gift Intent forms.

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Smart Giving Suite

Make a bigger impact with our Smart Giving Suite

FreeWill’s Smart Giving Suite empowers supporters to give generously through stock donations, IRA gifts, Donor-Advised Fund grants, and cryptocurrency. FreeWill Higher Education partners have seen immense success by incorporating non-cash giving outreach in both their annual and capital campaigns.


Amplify your marketing strategy with Planned Giving Microsites

Centralize all your giving methods into one website that educates donors about planned and non-cash giving, with direct calls to action. Highlight FreeWill’s Planned Giving and Smart Giving Suites on a FreeWill Planned Giving Microsite for a comprehensive donor resource.

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Trusted by the smartest minds in planned & major giving

FreeWill has exceeded expectations by helping us reach out broadly to donors and uncover estate gifts in the $35,000 range.

Heather Pieper-Olson, Associate VP of Institutional Advancement
College of Saint Benedict

To say that we were surprised at just how successful our first FreeWill campaign was, would be an understatement. I was shocked. We had donors who weren’t on our radar before, with no previous engagement, dropping $100,000 gift commitments in our lap, which for us is a pretty big deal.

Brad Schreiber, Assistant Vice President for Advancement
SUNY Brockport

FreeWill provided what I was looking for by reaching the younger generation. We use it in all of our marketing materials because it’s just easy. It’s reaching a community that we haven’t been able to reach before.

Don Hastings, Engagement Officer, Legacy Planning and Senior Adult Engagement, Office of University Engagement
Trevecca Nazarene University

FreeWill’s mission of providing free access to estate planning tools gives people a way to say, ‘Hey, I can give back in this way!’ And it's pretty painless in that there are no costs that they have to come up with upfront.

Dr. Shawnta Friday-Stroud, Vice President of University Advancement, Executive Director of the FAMU Foundation, and Dean of the School of Business and Industry

What you get with FreeWill

Best-in-class products

Our platform simplifies the giving process for both donors and development teams, streamlining your planned and non-cash giving initiatives. It provides practical tools for your community, enhancing their ability to contribute effectively to your institution.

Expert marketing strategy

Advance your work forward with a dedicated strategy and content team, with a collective 50+ years of higher education development experience.

Powerful insights and analytics

Review and analyze your planned and non-cash gift data all in one place, so you can track gifts, spot trends, and make plans to increase engagement as you launch or grow non-cash giving and optimize your campaigns.

Join dozens of higher education institutions

Every day, FreeWill helps higher education institutions raise more than $88K in planned and non-cash gift commitments. Join a growing community of higher education institutions that already use FreeWill to unlock transformational gifts.

One of our team members will reach out to you in the next couple of days to learn more about how we can help and also to schedule a time to show you how our products work.

Nonprofit Inquiry Form