Higher education
FreeWill for Higher Education Institutions
Steward your alumni and campus community by offering the best-in-class platform for planned and non-cash gifts.
FreeWill partners with higher education institutions of all sizes across the United States
Why FreeWill
$161M
total raised for higher education institutions
$30K
average bequest left to higher education institutions
$88K
raised daily for higher education institutions
How Elon University generated a third of their planned gifts through FreeWill
Learn how Elon has leveraged FreeWill's Planned Giving Suite to scale their planned giving efforts and reach their growing donor and alumni base.
Planned Giving Suite
Supporting education through planned giving
Naming one’s alma mater in their estate plan is an enduring act of support. Encourage legacy giving with FreeWill’s co-branded estate planning tools, data-backed outreach strategies and customized content to support the next generation of students. Discover additional bequest commitments from your community using our Gift Intent forms.
Legacy Gifts
Solicit and accept gift commitments through wills, trusts, beneficiary designations, and gift intent forms.
Estate Planning Tools
Provide a comprehensive set of free and legally vetted estate planning tools to meet your supporters’ needs.
Featureships
Acquire new legacy donors by placing your mission front and center during the will-making process.
Smart Giving Suite
Make a bigger impact with our Smart Giving Suite
FreeWill’s Smart Giving Suite empowers supporters to give generously through stock donations, IRA gifts, Donor-Advised Fund grants, and cryptocurrency. FreeWill Higher Education partners have seen immense success by incorporating non-cash giving outreach in both their annual and capital campaigns.
Donor-Advised Fund
Provide your supporters with an intuitive and effortless way to make Donor-Advised Fund grants.
Stocks & Securities
Seamlessly accept stocks, ETFs, bonds, and other gifts of security.
Qualified Charitable Distributions
Make it easy for your older supporters to donate from their IRAs.
Crypto
Unlock transformational gifts by simplifying the process of crypto giving.
PLANNED GIVING MICROSITES
Amplify your marketing strategy with Planned Giving Microsites
Centralize all your giving methods into one website that educates donors about planned and non-cash giving, with direct calls to action. Highlight FreeWill’s Planned Giving and Smart Giving Suites on a FreeWill Planned Giving Microsite for a comprehensive donor resource.
Trusted by the smartest minds in planned & major giving
FreeWill has exceeded expectations by helping us reach out broadly to donors and uncover estate gifts in the $35,000 range.
Heather Pieper-Olson, Associate VP of Institutional Advancement
College of Saint Benedict
College of Saint Benedict
To say that we were surprised at just how successful our first FreeWill campaign was, would be an understatement. I was shocked. We had donors who weren’t on our radar before, with no previous engagement, dropping $100,000 gift commitments in our lap, which for us is a pretty big deal.
Brad Schreiber, Assistant Vice President for Advancement
SUNY Brockport
SUNY Brockport
FreeWill provided what I was looking for by reaching the younger generation. We use it in all of our marketing materials because it’s just easy. It’s reaching a community that we haven’t been able to reach before.
Don Hastings, Engagement Officer, Legacy Planning and Senior Adult Engagement, Office of University Engagement
Trevecca Nazarene University
Trevecca Nazarene University
FreeWill’s mission of providing free access to estate planning tools gives people a way to say, ‘Hey, I can give back in this way!’ And it's pretty painless in that there are no costs that they have to come up with upfront.
Dr. Shawnta Friday-Stroud, Vice President of University Advancement, Executive Director of the FAMU Foundation, and Dean of the School of Business and Industry
What you get with FreeWill
Best-in-class products
Our platform simplifies the giving process for both donors and development teams, streamlining your planned and non-cash giving initiatives. It provides practical tools for your community, enhancing their ability to contribute effectively to your institution.
Expert marketing strategy
Advance your work forward with a dedicated strategy and content team, with a collective 50+ years of higher education development experience.
Powerful insights and analytics
Review and analyze your planned and non-cash gift data all in one place, so you can track gifts, spot trends, and make plans to increase engagement as you launch or grow non-cash giving and optimize your campaigns.
Success stories from our partners
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Join dozens of higher education institutions
Every day, FreeWill helps higher education institutions raise more than $88K in planned and non-cash gift commitments. Join a growing community of higher education institutions that already use FreeWill to unlock transformational gifts.
If you want to learn more about how FreeWill can support your mission, fill out the form on this page to book a meeting with our team. Once you submit the form, you’ll be directed to a calendar where you can choose a time that works best for you.
Nonprofit Inquiry Form