How to grow planned giving in 2025: Top learnings from FreeWill’s soon-to-be-released 2025 Planned Giving Report

As the Great Wealth Transfer gets underway, planned giving is taking on a more central role in fundraising.

Older Americans are finalizing their estate plans and making important decisions about their legacies, presenting nonprofits with a historic opportunity. But only those who are prepared will be positioned to benefit.

Many questions remain: Who’s making planned gifts now? And how can your organization inspire more of them?

Watch Patrick Schmitt, co-CEO of FreeWill, give a first look of the top findings from FreeWill's 2025 Planned Giving Report.

In this session, we covered:

• Brand new data from FreeWill’s 2025 Planned Giving Report
• Year-over-year planned giving trends
• Easy-to-implement tips to drive more planned gifts in 2025