How to make your writing stand out in the age of AI

Great planned and major giving appeals don't happen by accident. The words you choose shape whether a donor feels informed or moved, and can be the difference between wanting to support your organization or wanting to hear from you less often.

But how do you write messages that truly resonate while introducing sensitive topics like estate planning or new ways to give, especially when so much writing today starts to sound the same?

Watch Patrick Schmitt, co-CEO of FreeWill, lead this writing webinar, made for 2026, on how to craft donor-centered appeals that build trust, encourage meaningful gifts, and advance your mission. 

In this webinar, we covered:

• Fundraising writing best practices that drive results
• Real-world examples of successful messaging
• Tips for discussing non-cash gift types with donors
• A few notes on writing well in a world full of AI-generated content