Ask the Experts: How one week of the year can generate millions in planned gift commitments

National Estate Planning Awareness Week (NEPAW), taking place October 19–25, 2026, is one of the best opportunities of the year to engage supporters in conversations about legacy giving. With the right strategy, organizations can turn one week into a catalyst for legacy giving education, conversations, and commitments.

Watch Patrick Schmitt, co-CEO of FreeWill, lead an "Ask the Experts" session focused on making the most of NEPAW this October. Our experts share campaign strategies proven across FreeWill's 2,400+ nonprofit partners, messaging best practices, and examples from organizations of all sizes and sectors that have used NEPAW to strengthen their planned giving programs.

In this webinar, we covered:

• Messaging best practices for talking with supporters about legacy gifts
• Real examples from nonprofits that have used NEPAW to grow their planned giving programs
• A practical roadmap for launching or improving your NEPAW campaign this October