How to more efficiently raise money from older donors in 2024

Older donors are pivotal to philanthropy, often serving as the cornerstone of major and planned giving for most nonprofits. In 2024, the behavior and circumstances of older donors are changing rapidly, driven by a mix of technological, economic, cultural, and legislative changes.

Watch Patrick Schmitt, co-CEO of FreeWill, to learn about the forces shaping donations from this group in 2024 and what practical steps you can take today to secure an influx of gifts from Baby Boomers and the Silent Generation.

In this webinar, we covered:

• Demographic trends among older Americans
• How to educate older donors on the best ways to give
• Actionable steps to secure more gifts from this cohort in 2024

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