Ask the Experts: How St. Jude and Phoenix Children's Hospital are exceeding their planned giving goals

Grateful supporters, long-time donors, sustainable legacy programs alongside annual fundraising: the challenges of growing planned giving look familiar across the nonprofit sector, no matter your mission. Some of the most effective strategies are coming out of healthcare philanthropy, where teams are finding new ways to deepen donor relationships and drive long-term impact.

Watch Patrick Schmitt, co-CEO of FreeWill, for a panel discussion featuring fundraising experts from leading healthcare organizations. 

Hear directly from: 

• Nicola Lawrence, MSc, MA, PgC, CFRE, CAP, Vice President, Individual Giving, Phoenix Children’s Hospital 
• Susan Sieja, Sr. Director, Strategic Philanthropy, ALSAC / St. Jude Children’s Research Hospital 

In this webinar, we covered:

• When and how to introduce legacy giving conversations with your most engaged supporters
• Signals that indicate a strong planned giving prospect, and how technology can help you engage them efficiently
• How to measure planned giving success beyond gift counts, and overcome common misconceptions

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