Writing for planned and major gifts: Tips for standing out in 2023

There’s good writing, and then there’s great writing. To successfully fundraise planned and major gifts, you must feel confident crafting compelling fundraising appeals and navigating the complexity of legacy giving. One misstep can knock you off track from hitting your goals or, even worse – offend your donors.

In this popular webinar series on nonprofit writing, attended by over 1,000 fundraisers worldwide, we share how to make your written messages cut through the noise, hook and engage your readers, and compel your donors to give.

Watch Patrick Schmitt, co-CEO of FreeWill, to learn what exactly separates the good from the great and the steps you can take to feel confident in your writing.

In this webinar, we covered:

• Why writing matters (and why you want to be great at it)
• Insights into what works backed by data from our world-class content team
• Tips for writing mass fundraising emails
• Attendee Q&A

View our past webinars or nonprofit resources.