"Forgotten Generation" no more: How to raise larger gifts from Gen X in 2026

Gen X is stepping into its prime giving years. They're set to inherit trillions in the Great Wealth Transfer, entering peak earning, and approaching the age when major and planned gifts are typically made. Yet most nonprofits still build their fundraising strategy around Boomers above them and Millennials below, leaving the generation in the middle largely overlooked.

Watch Patrick Schmitt, co-CEO of FreeWill, share what fundraisers need to know about Gen X donors right now. We share the latest data on how Gen X gives and where they differ from the generations on either side.

In this webinar, we covered:

• Demographic trends shaping the Gen X donor base
• How Gen X gives, and how it differs from Boomers and Millennials
• How to successfully engage this unique cohort
• The best gift types for Gen Xers, and how to ask for them

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