Crafting a best-in-class Direct Mail plan for 2024 (feat. special guest Josh Alcorn)
In an era where digital fundraising strategies are on the rise, direct mail continues to be a cornerstone of nonprofit fundraising, generating 60-80% of all fundraising revenue.
Building on our popular webinar topic from August 2023, we've revisited direct mail to explore the tips fundraisers need to implement to maximize responses and secure larger gifts through direct mail in the new year.
Watch Patrick Schmitt, Co-CEO of FreeWill, and special guest Josh Alcorn, Co-Producer of the Nonprofit Storytelling Conference, to learn what makes a direct mail program truly outstanding in 2024, and the steps for implementing these tips within your organization.
In this webinar, we covered:
- The state of direct mail in 2024
- Key components of a successful direct mail program
- Tips for creating a compelling fundraising letter
- Brief Q&A session with our expert hosts