3 paths to success with fundraising from older donors this year
Donors over 65 give more than half of all charitable dollars each year in the U.S. — and a much higher percentage of major gifts or planned gift commitments.
If gift officers want to be successful with fundraising from this crucial demographic, they need to understand who their older donors are, the trends that are shaping them, and what giving methods drive the largest donations.
Watch Patrick Schmitt, the Co-CEO of FreeWill, to get a deeper understanding of your 65+ donors and learn the three essential paths for success with fundraising from them in 2022.
In this webinar, we covered:
- Background on 65+ donors & how they give
- Trends impacting older donors right now
- The 3 best ways for older donors to give
- Strategies to engage 65+ donors with non-cash giving