A gorgeous website that encapsulates your brand and mission impact? Check. Comprehensive ways to give page? Check. So why isn’t your nonprofit seeing more non-cash digital gifts? Watch Patrick Schmitt, co-CEO of FreeWill, as he unveils the latest research on website design strategies that drive online generosity. From words that work to user-friendly donation flows to the strongest placement of different giving vehicles on your site, you’ll walk away from this session with a complete understanding of what makes an effective nonprofit website that drives gifts
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