Writing & templates

AI can make donor appeals, thank-yous, and grant writing faster—but only if you know how to steer it. This checklist gives nonprofit fundraisers three practical tools: best practices for training AI on your organization's voice, a quality-control checklist to run before anything goes out the door, and a field guide to the AI writing tells

Learn how to drive more planned gifts during National Estate Planning Awareness Week (NEPAW) by downloading our NEPAW Playbook.

Bequest giving grew nearly 20% in 2025 — the third double-digit year in four. FreeWill's board memo breaks down what the Giving USA 2026 data means for your organization's planned giving strategy, foundation funding, and donor base.

Tax Season is a key time of year for people to analyze their holistic financial situation; creating opportunities to consider donating to your cause. Download FreeWill's Tax Season Smart Giving Campaign Toolkit to help your organization make the most of this key moment for donor education.

Download this free two-pager to help your team explain complex tax changes in plain language and guide donors toward tax-smart giving.

Download our free guide for outreach templates and examples to run a successful winter bequest campaign.

Hit your fundraising goals and end the year strong. Download our free End-of-Year Toolkit for strategies, best practices, and resources.

Help bridge the gap in faith-based charitable giving by participating in August’s National Make-A-Will Month. Get started by downloading our free Make-A-Will Month Toolkit for Faith Groups.

See how your nonprofit can generate more gift commitments during National Make-A-Will Month in August by downloading our Success Toolkit.