How to convince your organization to invest in planned giving

Over the next 25 years, Baby Boomers will pass on up to $90 trillion to the next generation and charity. The organizations who leverage planned giving will thrive, while those that don’t are likely to see shrinking revenue and impact.

If there has ever been a time for nonprofits to invest in planned giving, this is it. If your organization wants to secure its financial future both now and in the years to come, you need to get your leadership on board.

Need help convincing them? Download our fact sheet on why planned giving is critical to your organization’s fundraising growth.

More planned giving resources for you

To learn more about the benefits of planned giving and how to build a planned giving program, we invite you to explore the resources below.

• How to start a planned giving program: Step-by-step guide 
• Planned giving: A complete guide to planned giving programs
• How to talk to donors about planned giving: 10 tips

Get in touch with FreeWill

If you’d like to learn more about how FreeWill can help your nonprofit raise more planned gifts, we’d love to hear from you! Click here to request a demo.