Writing best practices for fundraising planned & major gifts

Much of your success as a planned or major giving officer will come down to whether you can write compelling fundraising appeals. But how do you most effectively ask donors for bigger gifts, or broach sensitive topics like estate planning and making a will with prospects?

Watch Patrick Schmitt, the co-CEO of FreeWill, as he shares writing tips and best practices that will help you create powerful fundraising appeals that are thoughtful and sensitive while generating the funds your nonprofit needs to sustain its mission.

In this webinar, we covered:

• Best practices for writing planned and major giving appeals
• Tips for talking about will-making and estate planning with prospects
• How using the right words and social proof increases giving
• Examples of planned and major giving messages that really work

View our past webinars or nonprofit resources.