Leveraging major donors and new research about stock giving

Stock ownership has reached record highs—62% of Americans now own stock as of 2024—and more donors are leveraging the tax advantages of giving appreciated stock. For nonprofits, stock gifts represent a powerful opportunity to unlock transformational support and expand major donor pipelines.

Watch Patrick Schmitt, co-CEO of FreeWill, for a first-look at the findings from FreeWill’s 2025 Stock Report. This session explores the latest stock giving trends and provides insights to inform and elevate your major gift strategy. 

In this session, we covered:

• The latest year-over-year trends in stock giving
• A breakdown of stock giving performance by sector
• Proven strategies to grow stock donations in time for Tax Season

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