Future-proof giving: Securing gifts from younger donors in 2023
Younger generations are the future, so needless to say, they represent the future of philanthropy as well. Millennials now outnumber Baby Boomers as the largest living generation, and millions of Gen Zers have entered the workforce and are increasingly involved in philanthropic causes.Nonprofits aiming for long-term sustainability need to understand the motivations and giving preferences of Millennial and Gen Z donors or risk missing out on transformational gifts today and the opportunity to cultivate a lifetime of giving.
Watch Patrick Schmitt, co-CEO of FreeWill, as he explores how to engage these next gen donors for major and planned gifts. You'll learn simple tactics to employ to secure support from this group of self-identified philanthropists, along with tips for long-term stewardship.
In this webinar, we covered:
- Demographic trends among Millennials & Gen Z
- Insights into how both generations choose to give
- Strategies for soliciting major gifts from these generations