Growing 'forever' donors: How to steward planned & major donors to maximize engagement & philanthropy
When a donor makes a bequest or major gift to a nonprofit, it’s a strong indicator of their passion for the cause, and loyalty to the organization. But many nonprofits don’t properly steward these donors beyond an initial “thank you.”
Effective stewardship of planned and major donors has the potential to create powerful ‘forever’ donors whose generosity creates positive impact over their whole lifetime.
Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn how to steward planned and major giving donors to ensure they stay engaged, and potentially increase their philanthropy to your organization.
In this webinar, we covered:
- How to start your donor relationship off right, and avoid anonymous donor issues
- Trends impacting stewardship and donor retention
- Best practices for creating a donor stewardship program
- Effective techniques to keep donors engaged and create lasting relationships