How technology is transforming fundraising (for better & for worse)
Rapid changes in technology over the last couple decades, spurred further by the world going remote during the pandemic, has been transformative for fundraising. There have been massive shifts from the way people communicate to how they get information to how they invest their money to the way they give to charity. And for many nonprofits, this has allowed them to reach a much broader spectrum of supporters, fundraise from and steward donors more efficiently, and show charitable impact.
However, for others, it can be hard to keep up. Often fundraisers lack the resources and time they need to understand new trends, fundraising methods, and their donors’ online communities.
Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn how shifting expectations and technology are changing the way nonprofits fundraise, and the steps development leaders can take to be successful today.
In this webinar, we covered:
- Shifts in communication and how people learn
- Changing expectations in a digital world
- Trends and increases in online giving
- Steps for successful digital fundraising