Gen X donors: Effective fundraising strategies for a forgotten generation

Between the large Baby Boomer and Millennial generations, the smaller Generation X can sometimes get lost in the fundraising shuffle. However, this generation owns 26% of total US wealth while making up just 20% of the population, and is set to inherit $31 trillion as part of the Great Wealth Transfer.

As Gen X gets older, continues to accumulate wealth, and plans their estates, nonprofit professionals in planned and major giving have a huge opportunity to engage them in their work.

In this session, Patrick Schmitt, the co-CEO of FreeWill, explores the trends and motivations shaping Gen X donors and shares strategies for successfully fundraising from this small but mighty generation in 2023.

In this webinar, we covered:

• Shifting demographics & wealth in the US
• Trends & changes shaping Gen X donors
• Tax-savvy types of gifts — and why these gifts appeal to Gen X
• Gen X fundraising strategies in 2023

View our past webinars or nonprofit resources.