How Gen X is reshaping philanthropy in 2024

Often flying under the radar, Generation X represents a unique and valuable segment of the donor population. Sandwiched between Baby Boomers and Millennials, Gen Xers may be fewer in numbers, but they present just as much potential for major giving. 

As Generation X gets older, accumulates more wealth, and plans their estates, planned and major giving professionals have a huge opportunity to engage them in their work.

Watch Patrick Schmitt, co-CEO of FreeWill, in this webinar focusing on Generation X, their giving habits, and how to expertly engage with your next group of high-dollar donors. 

In this webinar, we covered:

• Shifting demographics & wealth
• The trends influencing Gen X donors
• Gen X fundraising strategies for 2024

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