Tapping into donor psychology for effective stewardship
When donors stop giving, it’s usually because the organization hasn’t invested in building a meaningful relationship with them. But proper stewardship is the main driver behind why donors give again — and what makes a healthy fundraising program.
For planned and major giving, this relationship-building process is even more important. These gifts are larger, and come with more expectations from the donor. Nonprofit professionals who put as much energy into stewardship as they do cultivation will see the most success. And even if you’re strapped for time, there are still small steps you can take that will make a big difference in engaging donors.
Patrick Schmitt, the Co-CEO of FreeWill, shares how you can tap into donor psychology to connect with your donors and inspire repeat giving.
In this webinar, we covered:
- Trends impacting stewardship and retention
- How to solve the anonymous donor problem
- Effective stewardship techniques to strengthen relationships
- Creative stewardship ideas from the community