The future of direct mail (with special guest Josh Alcorn)

As technology and fundraising become more intertwined, questions arise around age-old best practices like direct mail, its effectiveness, and how it fits into today’s fundraising landscape.

Even with increased tech adoption in fundraising, direct mail is responsible for an impressive 60-80% of all fundraising revenue. So no matter how advanced your fundraising program is – it’s safe to say that direct mail isn’t going anywhere.

Watch Patrick Schmitt, co-CEO of FreeWill, and special guest Josh Alcorn, Co-Producer of the Nonprofit Storytelling Conference, in this free webinar on the future of direct mail, discuss how we should be thinking about this traditional fundraising practice and ways fundraisers can level up their existing direct mail strategy for donors in 2023.

In this webinar, we covered:

• The state of direct mail in 2023
• What makes a successful direct mail campaign
• Tips for elevating your direct mail best practices for the modern donor

View our past webinars or nonprofit resources.