How the pandemic continues to shape fundraising in 2022
During the pandemic, many frontline organizations benefited from increased donor generosity, even as many other nonprofits struggled with shut downs. And while nonprofit leaders across the U.S. are embracing new normals for fundraising — from hybrid events to stronger digital fundraising practices — the pandemic is still shaping giving in several ways.
Watch Patrick Schmitt, the Co-CEO of FreeWill, to explore the pandemic-driven trends still shaping planned and major giving in 2022, as well as how your organization can capitalize on external forces driving interest in your mission, retain pandemic donors, and quickly stand up non-cash giving strategies.
We were also joined by Megan Bailey and Liz McFarlin-Marciak from the Greater Pittsburgh Community Food Bank. They talked through how their food bank turned the pandemic crisis into a powerful moment for fundraising and stewardship.
In this webinar, we covered:
- The pandemic's effect on giving
- Economic upheaval and inflation
- Events and planning in 2022
- How to retain pandemic donors
- Being prepared for crisis moments