Foster lifelong generosity with donor-advised fund software
Stop losing DAF donors to cumbersome off-site portals. As part of the Smart Giving Suite, FreeWill integrates with DAFpay, donor-advised fund software that empowers your supporters to give in three clicks directly on your site. It captures the exact donor and gift details you need for long-term stewardship.
Our partnership with FreeWill benefits donors because it provides a simple way for them to give stock or from their Donor-Advised Fund, so we’re doing something that makes donors’ lives easier.
Barbara Evans, Associate Executive Director of Institutional Advancement, Communication & External Relations, City College of New York
Since partnering with FreeWill
$1.5M
in real-time, non-cash gifts
How our DAF software empowers nonprofits
Make DAF contributions easy for your supporters
With DAFpay, making a grant is seamless and fully digital for most DAF providers and sponsoring organizations.
Eliminate anonymous gifts with full visibility
FreeWill's Portal provides full visibility into donation data, eliminating tedious detective work so you know exactly who is giving.
Strategically follow up and steward DAF donors
Your nonprofit can leverage gift details to inform successful stewardship strategies, cultivate major donors, and sustain your DAF giving program.
Tap into the fastest-growing philanthropic channel
DAFs have seen remarkable growth in recent years. Between 2021 and 2025, nonprofit revenue from DAFs grew by 75%, completely outperforming traditional giving. With donors now sending nearly $65 billion in DAF grants directly to charities annually, this has proven to be a critical pipeline for your organization to secure major gifts. Not to mention, these donors have a consistently higher retention rate compared to non-DAF donors, ranging 11-14 percentage points higher.
Source: Chariot DAF Fundraising Report
How our donor-advised fund software transforms donor retention
FreeWill integrates with DAFpay, created by Chariot, simplifying giving DAF grants into a few simple steps. This frictionless experience secures the gift and drives retention by:
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- Shortening the process: Supporters can make grants directly from their accounts with leading DAF providers in just three intuitive clicks.
- Keeping donors on your website: Eliminating third-party redirects makes it significantly more likely that your organization secures the donation.
Fuel your stewardship strategy with actionable DAF data
27% of nonprofits reported receiving too many anonymous DAF donations. FreeWill eliminates that problem entirely. When supporters use DAFpay to make a DAF grant, you gain essential information to shape a targeted and effective outreach strategy. Through the FreeWill Portal, capture information about the DAF donor and what causes they care about most.
Educate and inspire supporters with FreeWill’s resources
In 2024, nonprofits received over $64.9 billion in grants from DAFs. Still, untapped wealth remains in DAFs, especially in uncertain economic times when other sources of giving contract. By providing supporters with a discoverable and easy-to-use DAF experience, you can remind and educate them to make grants from DAFs, either for the first time or as a continuation of their giving efforts.
Source: Chariot DAF Fundraising Report
Promote DAF giving more effectively
99% of organizations that actively solicited or promoted DAF gifts receive at least one gift. Grants from DAFs continue to climb and present enormous potential for your nonprofit, especially during high-volume periods like end-of-year giving. Our donor-advised fund tool, powered by DAFpay, makes it easy to capitalize on this momentum. FreeWill gives you the exact tools you need to proactively promote DAF giving across your campaigns and seamlessly accept these gifts directly on your website.
DAF software trusted by the smartest minds in planned & major giving
Capturing information from donors that are giving through donor-advised funds has always been a challenge for us. [FreeWill] has made it really simple for us…Now, we are actively tracking a pipeline and I think it’s going to really help us grow this revenue channel year over year.
Trish Ellis
National Director of Major Gifts &
Planned Giving, Susan G. Komen
Planned Giving, Susan G. Komen
Having FreeWill is like having a part-time planned giving officer. Our FreeWill strategist is there anytime I have questions, ideas, or comments. I trust their expertise, and all the support they provide means I can spend time on other priorities.
Les Fout
Senior Stewardship Advisor
Knox Area Rescue Mission
Knox Area Rescue Mission
For a small nonprofit, where we don’t even have a dedicated fundraising staff person, much less a major gifts or planned giving officer, FreeWill almost acts like the planned giving department I don’t have. FreeWill allows us to have a Planned Giving program that I otherwise would never have the time for. FreeWill lets us punch above our weight.
Alisa Mitchell
Executive Director
Library Foundation for Sarasota County
Library Foundation for Sarasota County
How NOCO Humane raises non-cash gifts with FreeWill
Learn how NOCO Humane leverages the Smart Giving Suite to educate donors and accept DAFs and other non-cash gifts.
Donor-advised fund software FAQ
Why should nonprofits prioritize donor-advised funds?
DAFs represent the fastest-growing vehicle in philanthropy, currently holding $326.5 billion in irrevocably committed charitable assets. Prioritizing DAFs is critical because these donors are incredibly loyal. Their retention rate is, on average, 13% higher than that of non-DAF donors. In fact, 77% of grants from Fidelity Charitable went to charities that donors had previously supported last year. By prioritizing this channel, nonprofits can tap into a massive, highly retained pipeline for major giving.
Is it difficult for a nonprofit to accept DAF gifts?
Not at all! Accepting DAF grants is significantly easier than processing other forms of non-cash gifts, especially when you use dedicated donor-advised fund software. When a donor initially funds their DAF account, the sponsoring organization completely handles the liquidation of those complex assets. By the time the donor recommends a grant to your organization, the funds arrive as standard cash.
How does donor-advised fund software help?
FreeWill’s DAF tool, powered by DAFpay, closes the operational loop by capturing essential donor details (e.g., names and email addresses) before a gift is finalized. This completely eliminates the missing data and anonymous gifts that normally plague manual DAF fundraising, giving your team the exact insights you need to thank, steward, and retain high-value supporters for the long term.
How does DAF software fit into FreeWill's broader fundraising platform?
DAF software is a core component of FreeWill’s comprehensive Smart Giving Suite. It sits seamlessly alongside our specialized tools for planned giving, stock gifts, and crypto donations. This unified ecosystem gives your organization a centralized digital dashboard to track, report, and secure high-value gifts across all modern philanthropic channels without adding administrative burdens to your finance team.
Join 2,400+ nonprofits that trust FreeWill.
Request a demo to see how DAF software can help you tap into the fastest-growing vehicle in philanthropy!
If you work for a nonprofit organization and want to learn how FreeWill can support your mission, fill out the form on this page to book a meeting with our team. Once you submit the form, you’ll be directed to a calendar where you can choose a time that works best for you.
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