Urgent Appeal Email Templates

Your major donors care deeply about your mission. In moments of uncertainty, they want to understand how you’re navigating challenges—and how they can help.

Now is the time to strengthen your relationships through transparency, deep listening, and meaningful engagement.

• Keep your major donors informed about funding uncertainty and its impact on your work.
• Show empathy—check in on them, just as they check in on you.
• Be specific about the programs at risk and what’s at stake.
• Offer concrete ways to help, such as Donor-Advised Fund grants or non-cash gifts.

We’ve created essential email templates to help you communicate with your board and key donors.

Download the templates to help with your outreach efforts.