How to unlock major giving from Gen X in 2025

Generation X is often overlooked, but they’re likely your next major donors. This generation is building wealth, planning for the future, and starting to think more seriously about their legacy. And while they may be smaller in number than Baby Boomers, they hold major potential for both planned and major giving.

Watch Patrick Schmitt, co-CEO of FreeWill, discuss what makes Gen X donors unique and how your organization can fundraise more effectively from this next wave of major donors.

In this webinar, we covered:

• Shifting demographics and growing wealth among Gen X
• How Gen X donors prefer to give
• Fundraising strategies to reach Gen X in 2025

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