Elite donor engagement in 2026 (Focused on older & major donors)

Older donors remain one of the most reliable and generous forces in philanthropy. In 2026, successfully engaging this cohort is more important than ever – both for near-term success and the long-term sustainability of your organization.

Join Patrick Schmitt, co-CEO of FreeWill, for a new webinar exploring how the most effective nonprofit teams are strengthening their relationships with older donors and helping them give in ways that maximize their impact.

From stronger engagement strategies to clearer messaging about tax-smart and legacy giving opportunities, we’ll discuss what leading organizations are doing differently.

In this webinar, we’ll cover:

• The best ways to connect with older donors in an increasingly digital fundraising environment
• Messaging that resonates with older donors and drives major and planned gifts
• Real examples and best practices sourced from peer nonprofits