Guide to Kickstart Planned Giving in the New Year

It’s no secret that end-of-year is the busiest time for charitable giving, but the start of the new year brings a different kind of opportunity. After months of appeals and cash gifts, January is the perfect time to pivot toward long-term generosity and lasting impact.

That’s why we created this free guide: to help your organization kickstart planned giving in 2026 through a focused Winter Bequest Campaign.

If you’re ready to build sustainable support this year, download our Guide to Kickstart Planned Giving in the New Year for insights, data, and ready-to-use campaign examples to inspire legacy gifts all year long.

Here’s what you’ll get inside:

• Key trends shaping nonprofit growth and planned giving in 2026
• Proven strategies and ready-to-use templates for your January outreach
• Data-backed insights from FreeWill’s 2,300+ nonprofit partners

Ready to kick-start your planned giving program in the new year? Partner with FreeWill to power your Winter Bequest Campaign in 2026. Click here to book a demo.