Make-A-Will Month Guide

August is National Make-A-Will Month and an incredible opportunity for nonprofits to increase their planned gifts. For many of our partners, Make-A-Will-Month is one of the most successful campaigns of the year. In August 2025, our content and strategy team helped our partners raise more than $358M in bequest commitments through their outreach.

Learn how to scale legacy giving during Make-A-Will Month (MAWM) this year by downloading our MAWM Success guide. The guide includes outreach examples, campaign success stories, and the strategies used to drive gift commitments.

Here's what you'll learn by downloading the guide:

• How to grow your planned giving program without increasing headcount
• What strategies FreeWill partners have used to drive more bequest commitments during Make-A-Will Month
• Insights and learnings from successful Make-A-Will Month campaigns from year’s past

Is your organization ready to scale legacy giving during Make-A-Will Month? Download your guide today!