Ten moves that lead to transformational gifts: Research and real-world practice

Big gifts are different. The messaging, structures, and psychology change when we move from pocket-change decisions to major life-investment gifts.

Join our upcoming webinar, hosted by Dr. Russell James, to learn the 10 key practices that consistently lead to transformational gifts, backed by neuroscience, behavioral evidence, and real-world results.

From finding the right audience to helping deliver donor joy, this fast-moving session will cover the most important steps fundraisers can take to shift donors’ giving from cash to non-cash assets. 

In this webinar, you’ll learn:

• How to surface meaningful projects that inspire large-scale generosity
• Ways to help donors see their financial abundance
• How to build supportive peer communities
• Strategies for designing gifts that create enduring impact and a richer life experience
  

About our guest speaker:

Dr. Russell James, Ph.D., J.D., CFP, is the Professor of Charitable Financial Planning at Texas Tech University. Dr. James is widely regarded as the most important and influential academic researcher in major and planned giving, with his publications appearing in more than 40 academic journals.

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