Fundraising from older donors in 2026: New research on IRA giving and what it means for your strategy

Older donors matter more than ever in 2026. There are more Americans age 70+ than at any point before — and they have more ways to give that support larger, more tax-efficient gifts.

Join Patrick Schmitt, co-CEO of FreeWill, for a webinar unveiling brand-new research on IRA giving and how conversations around Qualified Charitable Distributions (QCDs), and overall giving from older donors, are evolving. We’ll share what the data reveals, where nonprofits may be missing opportunities, and what it means for your fundraising strategy in the year ahead.

In this webinar, we’ll cover:

• Why older donors are pivotal to fundraising in 2026
• Key insights from FreeWill’s 2026 QCD Report
• Practical ways to engage older donors and unlock larger gifts