Increasing donor trust in your nonprofit in 2025

Today, more and more U.S. nonprofits are losing critical funding due to federal budget cuts and economic instability. It's more important than ever that nonprofits command their donors' trust and attract their support by demonstrating transparency, accountability, and impact.

Fortunately, there are clear steps you can take to build donor confidence and establish your nonprofit as a trustworthy leader in the sector.

Watch Lauren Winther-Hansen, FreeWill’s Nonprofit Training Lead, and special guest Laura Andes, Chief Programs and Operations Officer at Charity Navigator, in this timely and practical session focused on how nonprofits can build and maintain trust in 2025.

In this webinar, we covered:

• An overview of Charity Navigator’s Rating System
• How your nonprofit can improve and fully leverage its rating
• The connection between high ratings, increased transparency, and stronger donor engagement

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