How to effectively fundraise from Millennial and Gen Z donors in 2026

Millennials and Gen Z are poised to play a major role in the future of philanthropy, and many already have both the capacity and desire to give. As the Great Wealth Transfer unfolds and younger donors shape new expectations around communication and giving, nonprofits have a meaningful opportunity to build stronger relationships with these cohorts now.

Join Patrick Schmitt, co-CEO of FreeWill, in this upcoming webinar focused on what fundraisers need to know about Millennial and Gen Z donors in 2026.

From demographic and wealth trends to giving behavior, communication preferences, and the gift types most likely to resonate, we’ll discuss how organizations can build fundraising strategies that better reflect the next generation of philanthropy.

In this webinar, we’ll cover:

• Demographic and wealth trends among Millennials and Gen Z
• How these donors prefer to give and communicate
• The gift types that may hold the most potential with younger donors
• Practical strategies to strengthen fundraising efforts with these generations