How to refresh your direct mail strategy for a stronger year-end (with special guest Josh Alcorn)

Even in a digital-first world, direct mail remains one of the most effective fundraising channels, especially at year-end, when donors are most motivated to give.

But with crowded mailboxes, more competition for attention, and limited team capacity, how can your appeals break through and deliver the best results in 2025?

Join Patrick Schmitt, co-CEO of FreeWill, and special guest Josh Alcorn from the Nonprofit Storytelling Conference for a new webinar on what makes a winning direct mail strategy this year-end.

In this webinar, we’ll cover:

• What’s new in direct mail for 2025
• How to design appeals that capture attention and drive bigger gifts
• Real-world examples of direct mail campaigns your team can learn from

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