How to refresh your direct mail strategy for a stronger year-end (with special guest Josh Alcorn)

Even in a digital-first world, direct mail remains one of the most effective fundraising channels, especially at year-end, when donors are most motivated to give.

But with crowded mailboxes, more competition for attention, and limited team capacity, how can your appeals break through and deliver the best results in 2025?

Watch Patrick Schmitt, co-CEO of FreeWill, and special guest Josh Alcorn of the Nonprofit Storytelling Conference in this webinar about what makes a winning direct mail strategy this year-end.

In this webinar, we covered:

• The role of direct mail in modern fundraising
• How to design appeals that capture attention and drive bigger gifts
• Real-world examples of direct mail campaigns your team can learn from

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