NEPAW in action: Smart strategies that get big results

Want to make the most of National Estate Planning Awareness Week (NEPAW) this fall?

Watch our expert panel discussion with high-performing FreeWill partners who cracked the code on inspiring legacy gifts.

In this session, we covered:

• Proven outreach strategies to drive planned giving
• Messaging frameworks to motivate donors to take action
• Donor engagement tactics

Featured panelists included:

• Heidi Boyd, Planned Giving Officer, Michigan Humane
• Sara Tetzloff, Marketing & PR Director, Freedom From Religion Foundation