Ask the Experts: How Make-A-Will Month can drive millions for your organization in 2026

Make-A-Will Month in August is the single largest planned giving moment of the year and one of the best opportunities for nonprofits to drive transformational, long-term revenue. In 2025, Make-A-Will Month generated nearly $600M in planned gift commitments across FreeWill’s platform and nonprofit partner organizations. 

In 2026, the organizations that plan early, execute strategically, and engage donors effectively will be best positioned to capture this momentum and unlock millions in giving. 

Join Patrick Schmitt, co-CEO of FreeWill, in conversation with Katie Chalmers, Assistant Director of Estate and Gift Planning at San Diego Humane Society and Jane Lagger, Chief Development Officer at Diocese of Joliet as they share how they've built successful Make-A-Will Month campaigns — and how your team can prepare to make the most of this August.

In this webinar, we'll cover:

• How top-performing nonprofits plan for Make-A-Will Month (and what they start doing now)
• Proven campaign strategies and messaging that drive legacy gifts
• Actionable next steps to help you build your own Make-A-Will Month strategy