How the Nation’s Largest Nonprofits Are Driving Planned & Non-Cash Giving at Year-End

With year-end giving around the corner, which strategies actually drive results? FreeWill Co-CEO Patrick Schmitt is joined by a panel of FreeWill partners and senior fundraising leaders as they share insights into their year-end fundraising strategies.

Hear from our expert panel that includes: 

• Trish Davis, Vice President, Major Gifts & Planned Giving, Susan G. Komen
• Pamela Leonard, National Executive Lead, Charitable Estate Planning, American Heart Association‍
• Rebecca Locke, Vice President, Gift Planning, American Red Cross

During our time, we’ll cover topics such as:

• Campaigns and tactics that have been especially effective in driving planned and non-cash gifts
• How to think about donor segmentation for your campaigns 
• How to effectively promote tax-savvy gifts like stocks and QCDs

Whether you’re refining your year-end playbook or starting from scratch, this conversation delivers real insights from leaders who’ve been in the fundraising trenches.