AFP Icon 2025
FreeWill will be at AFP Icon 2025 and we'd love to see you there! Let us know if you'll be attending by completing the short form below. When you complete the form, you'll be automatically entered into a drawing to receive a $100 Amazon gift card.
Conference information:
- Dates: April 27 - 29, 2025
- Location: Seattle, WA
Let us know if you'll be at AFP Icon and get entered to win a $100 Amazon gift card
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Software trusted by development teams of all sizes
Not only are we booking bequests valued at over $1 million, we are getting full contact information for constituents that we only had email info for. The support offered by the FreeWill team from sales to implementation is top notch. This has been the best vendor experience I’ve had in my twenty plus year career.
Center for Inquiry
Having FreeWill is like having a part-time planned giving officer. Our FreeWill strategist is there anytime I have questions, ideas, or comments. I trust their expertise, and all the support they provide means I can spend time on other priorities.
Knox Area Rescue Mission
For a small nonprofit, where we don’t even have a dedicated fundraising staff person, much less a major gifts or planned giving officer, FreeWill almost acts like the planned giving department I don’t have. FreeWill allows us to have a Planned Giving program that I otherwise would never have the time for. FreeWill lets us punch above our weight.
Library Foundation for Sarasota County
Can't make it to AFP Icon but want to learn more?
Request a demo to see how your nonprofit can take advantage of FreeWill's comprehensive platform of giving tools to raise more transformational gifts.
Frequently asked questions
Planned giving offers among the highest ROIs of all types of fundraising, and it’s been shown to result in increased annual giving for many nonprofits, as well.
Big-picture trends also make this an especially smart time to invest in planned giving. The largest wealth transfer in history (roughly $84 trillion) will occur over the next 20 years as the Baby Boomer generation ages.
By cultivating donor relationships and making it easy to create bequests now, organizations can see substantial returns to support their missions for years to come.
Dedicated, purpose-built tools make prioritizing and managing your planned giving program easier. They allow you to take an organized and streamlined approach, all while improving the donor experience and generating the data you need to improve your strategies continually. Planned giving software from FreeWill can even help you effortlessly source new prospects with our Featureship options.
Learn more about our tools to see the difference that dedicated planned giving software can make for your nonprofit.
Our team has more than 400 years of combined fundraising experience and expertise. Plus, our tools follow a proven model—tapping your nonprofit into an audience of individuals who are already thinking ahead philanthropically and then equipping you with the resources you need to start building relationships.
Join our upcoming webinars
Free webinars for nonprofit professionals. We cover topics focused on what nonprofit leaders need to know to be successful -- everything from planned giving to DAFs, to writing best practices and more.